Perspective on marketings role within your organisation Essay - 1

locating on marketings role within your organisation - Essay ExampleSales forecasts generated by the marketing surgical incision of the business will also be important in influencing budgets and allocation of human resources within the company. In addition, the marketing function also supports research and development function of the ecesis in coming up with products and service that meet the needs of the customers.Furthermore, the role of marketing as a function remains a critical aspect in understanding the core values of an organization and the attitudes of an organization towards the delivery of goods and services to its customers. In other words, marketing function plays a significant role in situating how the performance of an organizations new product in the market, customer relationship practices, and financial base are comprehend externally (Moorman & Rust, 1999). This is because it is a business area of an organization that most frequently interacts with customers and th e public in command, and consequently, shapes the general perception of the public about the organization, its activities, and values. For instance, customers may see an organization as dynamic and innovative ground on its promotional and advertising messages that focus on new products. In addition, a firms stated marketing objectives will inform customers and the public about the firms performance on customer satisfaction, market share, and /or