Perfume Advertising Adaptation Essay Example | Topics and Well Written Essays - 500 words

Perfume Advertising Adaptation - Essay Example Beauty has taken many forms, the perceivers describe it as cute, elegant, sexy etc, and they try to relate it with the person’s lifestyles and personalities. If the product’s image is associated with the model’s beauty type then the message would be consistent in the perceivers mind and it shall enhance the acceptance of the advertisement. The article also describes that the editor while considering a model for its product studies nineteen different properties of beauty and its significant impact on the mind of the perceivers. Successful models despite blessed with beauty, they try to be more different with respect to the quality personified. It is the critical process for the advertisers in shaping the product is positioning strategy and communicating effectively. In 2009, a study by Dr. Khanfar explored the impact of culture on TV advertising behavior in GCC countries. In this published report, the author suggested that globalization and internationalization has a direct influence on the marketing activities of organizations. Marketing activities have become highly complex and companies are increaingly involved in gaining knowledge and understanding ways how cultures restrict ways in which they can advertise their businesses, products, and services. The dynamics of the market place demand companies to understand the impact of continuously evolving culture within one country or a group of countries. Over the years, GCC countries have experienced greater economic activity and individuals from broader cultural backgrounds have settled in these countries. In GCC countries, adveritising through TV is considered an important medium for marketing communication dvertising. Drawing from a detailed literature review on strategic choices the study cond ucted a research based on the positivistic paradigm and deductive approach and